Can star power help artists in hip-hop?

Often when a rapper owns a label, they have star power. Star power can attract attention and bring fans to new artists. However, some rappers do not use their fame to help their signed artists. This means the artists do not get enough help to become popular. Without good marketing, it is hard for new artists to reach their audience.

Good marketing is important for any music artist. It helps people know about the music and decide to listen to it. When a record label does not market well, the artists they sign may struggle to succeed. This can happen even if the label owner is a famous rapper.

There are reasons why this happens. Sometimes, the rapper may not have experience in running a label. They might focus more on their music than on helping other artists. Other times, the label may not have enough money to spend on marketing. Without the right support, the artists cannot grow.

To solve this problem, rappers who own labels should use their star power wisely. They should promote their artists as much as they promote themselves. This can include sharing their music on social media, giving interviews, and organizing events. By doing this, they can help their artists gain more fans and succeed in the music industry.