Apple TV drops plus, hints new hardware

ByEnigma 808

Apple has updated the Apple TV brand by removing the plus sign and adding a colorful new icon across iOS and tvOS. This move hints at possible new hardware and a stronger push into home entertainment.

The latest iOS 26.1 beta shows a redesigned Apple TV icon with bright colors and a glass-like look. The name change from Apple TV+ to Apple TV appears in recent press material, showing a clear shift in branding.

Apple may soon launch updated hardware after a long gap since 2022. The new look and name bring the app, service, and device under one label, aiming to simplify the brand and strengthen its ecosystem.

The company is likely turning Apple TV into the center of its home strategy. The iOS update may mark the start of this shift.

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  • Enigma XO avatar (80x80)

    Besides writing and being a content creator, Enigma 808 sometimes likes to watch paint dry on walls, listening to ASMR while timing snails racing. Such is life.