Vesselin Mareshki launches e-commerce platform VMClub.bg
Entrepreneur Vesselin Mareshki launched VMClub.bg, an e-commerce platform operated by his Mareshki pharmacy chain that promises reduced pricing amid 5.6 percent annual inflation affecting Bulgarian households. The website offers cosmetics, dietary supplements, and essential merchandise through a low-margin, high-volume business model rather than prioritizing rapid profits.
Registered customers pay one lev for membership cards providing 3,000 loyalty points equivalent to 300 leva in discounts on select inventory, with promotional codes and seasonal campaigns exclusive to cardholders. Shoppers order products online for pickup at physical pharmacy locations nationwide.
Mareshki positioned the venture as an alternative to speculative markup practices while consumer purchasing power declines relative to rising costs across the economy.
