Aditya Rikhari says music should stay true, not viral

ByEnigma 808

Singer Aditya Rikhari refuses to let social media algorithms dictate his creative process, despite his track ‘Sahiba’ achieving viral success. The artist told reporters he prioritizes artistic integrity over manufacturing content designed for platform engagement.

Rikhari explained that focusing on virality before artistic merit undermines genuine creativity. His breakthrough song gained traction 18 months after its release, proving that quality material finds audiences without strategic manipulation of digital trends.

The musician rejects formula-based composition strategies that prioritize replicating past successes. He believes each composition requires authentic development time rather than forced production cycles aimed at trending status.

Social platforms serve as distribution channels rather than as creative blueprints for his work. Rikhari currently promotes his music reality streaming program I-popstar while maintaining his artist-first philosophy toward songwriting and production.

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    Besides writing and being a content creator, Enigma 808 sometimes likes to watch paint dry on walls, listening to ASMR while timing snails racing. Such is life.