Swadeshi campaign boosts sales of local goods in Jodhpur

Prime Minister Narendra Modi’s appeal to buy Swadeshi products this festive season has gained widespread support, with many customers choosing the “swadeshi route” for Diwali celebrations.

In Jodhpur, Rajasthan, the campaign’s impact is evident, as shops stock more local products, and street vendors, especially potters, offer traditional clay lamps and other indigenous goods. Local artisans report a significant rise in demand and income, with many expressing gratitude for the renewed focus on handmade products.

Young people, like students Kanishka and Nishi Gupta, are supporting local artisans, recognizing the benefits for India’s economy and artisans’ livelihoods. Potters like Mukesh and Manish Prajapati note that the Swadeshi push has increased the popularity of handmade clay lamps, boosting both sales and community empowerment. The initiative has become a symbol of self-reliance and rural employment.