Vocal for Local boosts potters, women in Diwali rush

ByEnigma 808

As Diwali approaches, a wave of support for local products is spreading across India, especially in Varanasi and Prayagraj. The slogans “Vocal for Local” and “Make in India” are bringing new life to traditional artisans and self-help groups.

In Varanasi, over 2,500 potters are busy making clay lamps, as demand skyrockets after years of struggle. Potters like Sunil Kumar and Dinesh Prajapati share their joy at seeing a 40% rise in business, thanks to a preference for Indian-made diyas over imported lights.

In Prayagraj, women-led Self-Help Groups are seeing similar success, as their handmade candles are now in high demand. These women are gaining financial independence while contributing to Diwali celebrations, and local products are shining brighter than ever.

Author

  • Enigma XO avatar (80x80)

    Besides writing and being a content creator, Enigma 808 sometimes likes to watch paint dry on walls, listening to ASMR while timing snails racing. Such is life.